The Seagram Island Time Tiki Mule is a New Take on a Classic
Michael Hemsworth — May 20, 2020 — Marketing
References: waterloobrewing & foodbev
The Seagram Island Time Tiki Mule has been launched by Ontario-based Waterloo Brewing as a canned cocktail option that will offer consumers a new take on a classic libation. The cocktail is positioned as a Caribbean-inspired take on the Moscow Mule, and is achieved by blending ginger and lime with pineapple, passionfruit, mango and coconut. The drink comes in slim cans and is likely to be a hit amongst consumer seeking out an alternative to traditional alcoholic coolers.
Senior Marketing Manager at Waterloo Brewing Kim Mannerow spoke on the new Seagram Island Time Tiki Mule saying, "We launched Seagram Island Time Anytime last summer, and the results were nothing short of remarkable. Vibrant colors and distinctive Caribbean cocktail styles are a favorite among all of us who can’t wait for summer to start. There are beaches and waterfronts all over this province, and these Seagram Island Time ready-to-drink cocktails are the perfect match. At 5% alcohol and a playful twist on a classic cocktail, Seagram Island Time Tiki Mule is the vodka-based cocktail summer weekends are made for. We hope you enjoy it as much as we do making it.”
Senior Marketing Manager at Waterloo Brewing Kim Mannerow spoke on the new Seagram Island Time Tiki Mule saying, "We launched Seagram Island Time Anytime last summer, and the results were nothing short of remarkable. Vibrant colors and distinctive Caribbean cocktail styles are a favorite among all of us who can’t wait for summer to start. There are beaches and waterfronts all over this province, and these Seagram Island Time ready-to-drink cocktails are the perfect match. At 5% alcohol and a playful twist on a classic cocktail, Seagram Island Time Tiki Mule is the vodka-based cocktail summer weekends are made for. We hope you enjoy it as much as we do making it.”
Trend Themes
1. Canned Cocktails - The rise of canned cocktails presents an opportunity for beverage companies to create unique and convenient alcoholic beverages.
2. Caribbean-inspired Drinks - The popularity of Caribbean-inspired drinks opens doors for companies to innovate and offer new tropical flavor combinations.
3. Alternative to Traditional Alcoholic Coolers - Providing alternatives to traditional alcoholic coolers allows companies to tap into the growing demand for healthier, low-sugar, and fruit-infused beverage options.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore new formulations and packaging methods to meet the rising demand for canned cocktails.
2. Alcoholic Beverage Industry - The alcoholic beverage industry can capitalize on the popularity of Caribbean-inspired drinks by creating unique, ready-to-drink cocktails with tropical flavors.
3. Healthy Beverage Industry - The healthy beverage industry can leverage the trend of offering alternatives to traditional alcoholic coolers by developing refreshing, low-sugar, and fruit-infused beverage options.
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