Pringles Crunch Band Uses the Chip Container as an Amplifier
Christopher DeLuca — July 4, 2011 — Unique
Pringles Crunch Band is a new concept by the chip manufacturer to get you to rock out. The idea, inspired by Rock Band, consists of an app that you download to your mobile device that allows to pick an instrument to play. The chip can serve as an amplifier for this project. Users can unlock more instruments by scanning the bar code on the can.
Pringles Crunch Band combines low-tech (the chip can) and high-tech (the app) in a very interesting way. The app is available for both iPhone and Android.
Implications - Youth consumers have a strong desire to connect to video games in a more interactive way. The massive success of Rock Band has demonstrated this. Companies should seek out inventive ways for youth to engage with their brand and integrate it into their lives.
Pringles Crunch Band combines low-tech (the chip can) and high-tech (the app) in a very interesting way. The app is available for both iPhone and Android.
Implications - Youth consumers have a strong desire to connect to video games in a more interactive way. The massive success of Rock Band has demonstrated this. Companies should seek out inventive ways for youth to engage with their brand and integrate it into their lives.
Trend Themes
1. Amplifier Integration - Brands can integrate innovative amplifier features, like Pringles, into products to enhance user experience.
2. Interactive Marketing - Innovative interactive experiences, like Pringles' app, can help brands target younger audiences and increase engagement.
3. Mixed Reality Gaming - Combining low-tech and high-tech elements, like Pringles' Crunch Band, can create immersive game experiences and increase consumer interest.
Industry Implications
1. Snack Food - Snack manufacturers can capitalize on innovative packaging features, like Pringles' amplifier, to create unique product experiences.
2. Consumer Electronics - Consumer electronics manufacturers can develop interactive apps, like Pringles', that pair with products for a more versatile consumer experience.
3. Video Game Industry - Video game companies can partner with brands to create unique in-game experiences, like Pringles' Crunch Band, that engage audiences and increase brand awareness.
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