Xperia active is Built Tough for Users
Matt Ho — December 8, 2011 — Pop Culture
References: sonyericsson & ubergizmo
Sony Ericsson is getting ready to add to their smartphone collection with the Xperia active, built for the active adventurous individual.
The Xperia active is a smartphone designed specifically to withstand all sorts of environments. Its rugged design is rust-proof, H20-friendly and the screen is completely scratch resistant. Perhaps what's most impressive is the wet finger tracking system that makes the touchscreen functional in the rain. Technical specifications for the Xperia active include the Android 2.3.4 operating system, built-in GPS and a pulse monitor. Sony Ericsson has also put in a Mobile BRAVIA Engine, which is a reality display that makes the screen much sharper and crisper.
The tough design combined with the gear kit and preloaded sports apps makes the Xperia active the ideal mobile for the restless adventurer.
The Xperia active is a smartphone designed specifically to withstand all sorts of environments. Its rugged design is rust-proof, H20-friendly and the screen is completely scratch resistant. Perhaps what's most impressive is the wet finger tracking system that makes the touchscreen functional in the rain. Technical specifications for the Xperia active include the Android 2.3.4 operating system, built-in GPS and a pulse monitor. Sony Ericsson has also put in a Mobile BRAVIA Engine, which is a reality display that makes the screen much sharper and crisper.
The tough design combined with the gear kit and preloaded sports apps makes the Xperia active the ideal mobile for the restless adventurer.
Trend Themes
1. Rugged Smartphone Trend - There's a growing demand for smartphones that can withstand more extreme environments and activities, creating opportunities for companies to create durable and functional smartphones for outdoor enthusiasts and adventurers.
2. Waterproof Smartphone Trend - Waterproof and water-resistant smartphones are becoming more popular, providing opportunities for companies to produce phones that can be used in or near water.
3. Sport and Fitness Smartphone Trend - Smartphones with preloaded sports apps and features, such as pulse monitoring, are becoming more prevalent, offering opportunities for companies to make health and fitness a central part of their product offerings.
Industry Implications
1. Outdoor Adventure Gear Industry - The outdoor adventure gear industry can benefit from creating more partnerships with smartphone makers to offer durable and functional phones for adventurists and hikers.
2. Water Sports Industry - Water sports companies could benefit from developing accessories compatible with waterproof smartphones, creating new business opportunities for this growing market.
3. Fitness and Wellness Industry - The fitness and wellness industry can benefit from incorporating smartphone technology into their fitness plans and programs, offering personal trainers and individuals more options and features to track their progress and reach their goals.
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