Natural Guidance from Navteq Gives Directions in Plain English
Michael Hines — September 8, 2010 — Autos
Natural Guidance from Navteq is an exciting new GPS system that could either work or fail spectacularly. This GPS system uses simpler terms to guide you to your destination.
"Turn right in 300 feet" now becomes "Turn right at the gold donut shop." Undeniably, there are quite possibly a few things that could go wrong with this Natural Guidance system from Navteq. If you're still interested however, watch the featured video to learn more about this GPS.
"Turn right in 300 feet" now becomes "Turn right at the gold donut shop." Undeniably, there are quite possibly a few things that could go wrong with this Natural Guidance system from Navteq. If you're still interested however, watch the featured video to learn more about this GPS.
Trend Themes
1. Humanized GPS Systems - Navteq's Natural Guidance system demonstrates the trends to use simpler and more human language in GPS technology, offering an opportunity for companies to innovate and provide a better user-friendly experience.
2. Voice-activated GPS Assistance - As more brands adopt natural language technology, voice-activated GPS assistance trend is on the rise, and companies could capitalize on this trend by developing user-friendly and speech recognition GPS assistants
3. Personalized GPS Directions - The Natural Guidance system from Navteq is an example of a trend toward personalized GPS directions that reflect a user's lifestyle and preferences, with opportunities for disruption industries to innovate and offer such services.
Industry Implications
1. Consumer Technology - The Consumer Technology industry has a vast opportunity to innovate on the trend to use simpler, more human language and personalized directions in the GPS technology, offering consumers enhanced user experience.
2. Navigation Systems - The Navigation Systems industry has a significant opportunity to capitalize on the trend to offer voice-activated GPS assistants and to personalize GPS directions to improve user interaction and satisfaction.
3. Travel and Tourism - The travel industry could benefit significantly from personalized GPS directions and voice-activated GPS assistants that are easy to use and understand, providing a better user experience for tourists and travelers.
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