The alcohol industry better accommodates those who subscribe to veganism
Implications - Alcohol brands, particularly those that serve wine, are adopting veganism – either by serving vegan wines or pairing their wines with vegan foods. These new products and services reveal the continuation of veganism's permeation into the "lifestyle" sphere, rather than being considered as simply political.
Workshop Question - How can your brand better accommodate newly emerging consumer lifestyles within its area of expertise?
Trend Themes
1. Veganism - The trend of veganism continues to appear in new industries while creating a demand for alternative food and drink products for the vegan lifestyle.
2. Plant-based Food and Wine Pairing - The rise of plant-based food choices is leading to the development of plant-based food and wine pairing, highlighting opportunities for vegan and vegetarian food and wine lovers.
3. Vegan and Vegetarian Wine - As consumers become increasingly conscious of animal products in their food and drink, demand for vegan and vegetarian wine is growing and opening opportunities for new entrants in the wine industry.
Industry Implications
1. Food and Beverage - The growing trend of veganism is reshaping the food and beverage industry to cater to consumers demanding meatless and dairy-free options.
2. Wine Industry - Opportunities for alternatives to traditional animal-based fining agents which are commonly used in wine production are increasing and creating space for vegan and vegetarian wines.
3. Agriculture - The demand for vegan and vegetarian wines and food is increasing, creating opportunities for agriculture businesses to grow and supply plant-based ingredients that are consistent with these dietary choices.
