sipp's sippCLUB Uses Augmented Reality to Provide Information on Wine
Laura McQuarrie — November 10, 2017 — Lifestyle
While there are many wine clubs that offer extensive information on different types of wine, sipp's sippCLUB sets itself apart by leveraging augmented reality technology.
Monthly, sippCLUB members receive their subscription, which provides three bottles of wine. sipp's newly launched AR app now provides additional information about each type of wine, which can be accessed just by holding the app over the bottle's label. As well as being able to find out the best temperature for serving the wine, sippCLUB members can also consult tasting guides and suggested pairings.
Although this same information could be conveyed with printed pamphlets, this approach reduces paper waste and offers an interactive element to the wine discovery experience that promises to engage drinkers, particularly Millennials.
Monthly, sippCLUB members receive their subscription, which provides three bottles of wine. sipp's newly launched AR app now provides additional information about each type of wine, which can be accessed just by holding the app over the bottle's label. As well as being able to find out the best temperature for serving the wine, sippCLUB members can also consult tasting guides and suggested pairings.
Although this same information could be conveyed with printed pamphlets, this approach reduces paper waste and offers an interactive element to the wine discovery experience that promises to engage drinkers, particularly Millennials.
Trend Themes
1. Augmented Reality Wine - The use of augmented reality technology in the wine industry opens up opportunities for interactive and engaging wine experiences.
2. Wine Subscription Clubs - The rise of wine subscription clubs with augmented reality features provides a unique and convenient way for wine enthusiasts to discover new wines.
3. Interactive Wine Education - The integration of augmented reality in wine clubs offers an interactive and educational approach to wine learning and tasting.
Industry Implications
1. Wine Industry - The wine industry can leverage augmented reality to enhance the customer experience, promote wine discovery, and provide unique marketing opportunities.
2. Tech Industry - The technology industry can explore the development of augmented reality solutions and applications specifically tailored for the wine market and subscription clubs.
3. Hospitality Industry - The hospitality industry, particularly restaurants and hotels, can incorporate augmented reality wine experiences to elevate dining experiences and offer enhanced wine recommendations.
4.2
Score
Popularity
Activity
Freshness
