The flatpack boom expands into travel-friendly products
Implications - Micro-living has seen the rise of flatpack furniture, and now flatpack items are being produced for the nomadic or on-the-go lifestyles that consumers are increasingly living. This shift sees the flatpack trend go from a product of necessity, to one of convenience – ensuring its reach to a wider range of consumers.
Workshop Question - How can your brand simplify its products/services so they become more accessible to a wider range of consumers?
Trend Themes
1. Flatpack Convenience - The trend of shifting to convenience sees flatpack items being produced for the nomadic or on-the-go lifestyles, ensuring its reach to a wider range of consumers.
2. Sustainability and Waste Reduction - Designs that focus on reducing waste and promoting sustainability through flatpack options, such as the Repairable Flatpack Toaster, are becoming increasingly popular.
3. Space-saving Design - Products with a flatpack concept, like the Tight Space Exercise Bike, that can be stored anywhere in the home and do not take up too much space, cater to the growing demand for compact equipment.
Industry Implications
1. Furniture and Home Goods - This industry can benefit from the flatpack trend, creating designs to provide solutions for small living spaces and nomadic consumers.
2. Outdoor and Adventure Products - Flatpack products like the Biolite BaseLantern XL and Yoler Portable Wood Stove cater towards outdoor enthusiasts, creating a new market of easily transportable camping equipment.
3. Home Appliance and Electronics - Space-saving designs like Muhammet Uzuntaş's Iron Concept offer consumers a new way of approaching bulky home appliances.
6 Featured, 54 Examples:
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Date Range:
May 17 — Feb 18
Trending:
Warm
Consumer Insight Topics:
