Vintage logos are revisited to capitalize on the 90s-era fashion fixation
Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency.
Workshop Question - What "vintage" tributes to your brand's past can you play up in order to celebrate long-term customers?
Trend Themes
1. Vintage Logo Revival - Fashion brands are tapping into nostalgia by re-using their old logos for new capsule collections.
2. Streetwear Influence - Popular streetwear styles and motifs are crossing over into traditional fashion brands.
3. Limited Edition Collaborations - Brands are teaming up with other companies and designers to create exclusive, low-inventory capsule collections.
Industry Implications
1. Fashion - Fashion designers and brands can tap into nostalgia and collaborate with other companies to create limited edition, high demand capsule collections.
2. Retail - Retailers can capitalize on the popularity of streetwear styles and vintage logos by incorporating them into their merchandise offerings.
3. Advertising - Advertisers can use celebrity endorsements and social media platforms like Instagram to promote limited edition capsule collections and increase consumer demand.
6 Featured, 53 Examples:
133,563 Total Clicks
Date Range:
Feb 17 — Feb 18
Trending:
Warm
Consumer Insight Topics:
