Gimbal's Created a Guide to Pairing Wine and Candy Jelly Beans
Laura McQuarrie — June 20, 2016 — Lifestyle
References: bustle
In honor of June being National Candy Month, Gimbal's Fine Candies put together a guide to matching wine and candy. This 'Gourmet Jelly Bean Wine Pairings' list suggests pairing a cabernet with rich jelly bean flavors like Wow! Chocolate or Rootbeer, while lighter jellybean flavors like French Vanilla or Buttered Popcorn are best enjoyed alongside a glass of white chardonnay wine.
In order to engage foodies and drinkers alike, several companies are creating branded guides like this one. Baskin-Robbins made a guide to pairing beer and ice cream, while Kettle Brand did the same for its potato chips, as did Adam Rozen with its line of 'Nuts for Drinks.'
There is a certain sophistication that is often associated with a wine tasting, but pairing guides like these ones appeal to Millennials by being affordable, fun and unintimidating.
In order to engage foodies and drinkers alike, several companies are creating branded guides like this one. Baskin-Robbins made a guide to pairing beer and ice cream, while Kettle Brand did the same for its potato chips, as did Adam Rozen with its line of 'Nuts for Drinks.'
There is a certain sophistication that is often associated with a wine tasting, but pairing guides like these ones appeal to Millennials by being affordable, fun and unintimidating.
Trend Themes
1. Branded Pairing Guides - More companies are creating branded guides for pairing different types of food and drink.
2. Affordable Sophistication - Pairing guides are becoming increasingly popular with Millennials who want to enjoy a sophisticated experience without breaking the bank.
3. Fun and Unintimidating Pairing Experiences - Pairing guides appeal to a younger audience by being creative, fun, and unintimidating.
Industry Implications
1. Food and Beverage - Food and beverage companies are creating pairing guides to promote their products and engage their customers.
2. Wine and Spirits - Wine and spirits companies are partnering with food and candy companies to create creative and unexpected pairing experiences.
3. Marketing and Advertising - Pairing guides provide an opportunity for marketing and advertising firms to create unique, engaging campaigns for their clients.
3.4
Score
Popularity
Activity
Freshness
