Cosmetic brands seek to empower individuals with cancer
Implications - Makeup has long been an effective tool in helping cancer patients through some of the self-esteem issues that arise from the treatments associated with their illnesses, and cosmetic brands are taking hold of that fact to offer products and services that specifically cater to these individuals. This shift is particularly important – as services outside of those in the medical field that cater to cancer patients tend to be limited – and functions as a continuation of brands' desire to personalize their offerings.
Workshop Question - How can your brand promote important causes, particularly by catering to underserved communities?
Trend Themes
1. Empowering Cancer Awareness - Brands are offering products and services that cater to cancer patients' needs and personalizing their offerings to empower them.
2. Using Beauty Products for Raising Awareness - Beauty brands are using their products to support global causes such as cancer awareness.
3. Specialized Beauty Classes - Beauty brands such as Sephora are offering free classes to teach techniques and specialized tips for filling in lash lines, finding the perfect skin foundation and dealing with hair and skin issues that affect cancer patients.
Industry Implications
1. Beauty Industry - Beauty brands are personalizing their offerings to cater to cancer patients while supporting global causes such as cancer awareness.
2. Consumer Packaged Goods - Consumer packaged goods companies that can develop specialized products for cancer patients' needs, such as hand creams and candies, have an opportunity to fill a gap in available services and offer personalized offerings.
3. Healthcare Industry - Healthcare professionals can partner with beauty brands to provide specialized beauty classes to their patients, resulting in greater confidence, self-expression, and mental wellbeing during treatment.
4 Featured, 34 Examples:
70,520 Total Clicks
Date Range:
Oct 16 — Oct 17
Trending:
Average
Consumer Insight Topics:
