Millennial parents find like-minded individuals to trade tips and bond with
Implications - Though Mid-Millennials have reached the age of early parenthood, their key characteristics -- seeking fun and new experiences above all, the need to connect with others -- remain intact. Integrating social experiences into parenting satisfies both these needs. This signifies the need to prepare for Millennial's evolution -- as opposed to a full transformation -- as they age.
Workshop Question - How are you helping to facilitate bonds between your customers?
Trend Themes
1. Parenting Lifestyle Websites - The rise of demographic-specific websites, like Fatherly or Latina Moms, calls for unique approaches to catering content to specific demographics.
2. Support Platforms for Single Parents - A focus on support systems for single-parent households can take shape not only through religious or spiritual organizations but also through digital communities where parents can access various resources.
3. Mother-connecting Friendship Apps - The creation of friendship apps for moms and other caregiver groups, such as Peanut, bring a new wave of networking opportunities and builds support networks for busy parents with similar understress.
Industry Implications
1. Parenting Industry - Digital parenting resources that are more closely tailored to demographic-specific interests and needs like new moms or dads presents opportunities for start-ups focusing on the parent care segment Or existing parenting publications that cater to a broader audience could find considerable traffic by producing micro-targeted content for select parent groups using their existing resources.
2. Medical & Mental Health Industry - Collaborations with parenting advice platforms and digital friendship app developers, such as Social Stepmom or Peanut, promising support system are worth exploring If they can help make resource and guidance more readily available for caregivers.
3. Fitness Industry - As more caregivers invest in experiences that introduce them to like-minded individuals, there are more opportunities for workout facilities and fitness programs to develop events or clubs specifically tailored to moms and other caregiver groups who share similar schedules and interests.
