These Products Were Made with Honey from the Melipona Bee
Mishal Omar — November 23, 2016 — Marketing
References: bienal.mx & packagingoftheworld
This collection of medicinal honey products provides health benefits and its production process was highly spiritual.
The honey these products contain is made from the Melipona bee – a bee that was once sacred to the Mayan people. The use of these bees makes these medicinal honey products more effective and meaningful in their purpose. The boxes these products come in are also meaningful, as they were made from drawings and paintings made by children. They were also blessed, as is the Buddhist tradition – by having music played to them and each one revealing a specific mantra.
These honey products provide more than just medicinal properties, they are able to serve a higher purpose that embraces community and spirituality.
The honey these products contain is made from the Melipona bee – a bee that was once sacred to the Mayan people. The use of these bees makes these medicinal honey products more effective and meaningful in their purpose. The boxes these products come in are also meaningful, as they were made from drawings and paintings made by children. They were also blessed, as is the Buddhist tradition – by having music played to them and each one revealing a specific mantra.
These honey products provide more than just medicinal properties, they are able to serve a higher purpose that embraces community and spirituality.
Trend Themes
1. Medicinal Honey - Opportunity for disruptive innovation in developing unique products that combine traditional medicine with honey from the Melipona bee.
2. Spiritual Product Packaging - Opportunity to disrupt packaging industry by incorporating meaningful and blessed elements that evoke emotions and connect with consumers on a deeper level.
3. Community-centric Wellness - Opportunity to innovate in the wellness industry by creating products that not only provide health benefits but also contribute to community development and support spiritual practices.
Industry Implications
1. Healthcare - Opportunity to introduce medicinal honey products as an alternative or complementary treatment in the healthcare industry.
2. Packaging - Opportunity to disrupt the packaging industry by incorporating meaningful and blessed elements in product packaging to enhance the overall consumer experience.
3. Wellness - Opportunity for disruptive innovation in the wellness industry by combining community-centric practices and spirituality with traditional medicinal honey products.
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