Honey Nut Cheerios is Hosting a Pop-Up Grocery Store in Toronto
Katherine Pendrill — March 11, 2017 — Marketing
References: bringbackthebees & dailyhive
To give consumers a glimpse of what the supermarkets of the future will look like, Honey Nut Cheerios is hosting a two-day pop-up grocery store on Toronto's Queen Street.
Honey Nut Cheerios' grocery store of the future is part of the brand's #BringBackTheBees campaign, which aims to highlight the need to protect our bee populations. To emphasis the importance of protecting bees, the brand's pop-up grocery store will highlight how “one in three bites of food [would be] missing from store shelves and items that we take for granted [would be] scarce or completely missing,” if bees were to disappear. This means not just an absence of the brand's beloved cereal, but also fresh fruits, vegetables and a number of other staples.
Set to run from March 11th to 12th, the pop-up supermarket gives Canadians a rare opportunity to observe the changes in our food system.
Honey Nut Cheerios' grocery store of the future is part of the brand's #BringBackTheBees campaign, which aims to highlight the need to protect our bee populations. To emphasis the importance of protecting bees, the brand's pop-up grocery store will highlight how “one in three bites of food [would be] missing from store shelves and items that we take for granted [would be] scarce or completely missing,” if bees were to disappear. This means not just an absence of the brand's beloved cereal, but also fresh fruits, vegetables and a number of other staples.
Set to run from March 11th to 12th, the pop-up supermarket gives Canadians a rare opportunity to observe the changes in our food system.
Trend Themes
1. Futuristic Supermarkets - Creating unique and interactive experiences for consumers can help brands showcase their innovative capabilities and gives consumers a glimpse of what the supermarkets of the future will look like
2. Environmental Awareness Campaigns - Brands can leverage social and environmental issues to create campaigns that raise awareness and engage customers with their products or services
3. Sustainable Food Systems - The need to protect bee populations highlights the importance of sustainable food systems and presents an opportunity for companies to embrace sustainability as part of their business strategy
Industry Implications
1. Grocery Retail - Pop-up stores and events can help grocery retailers connect with customers and showcase new technologies, products, and services
2. Marketing and Advertising - Environmental campaigns provide opportunities for marketers to create innovative and meaningful campaigns that resonate with consumers
3. Sustainability - The focus on environmental issues and sustainable food systems presents opportunities for companies to innovate and differentiate themselves in the marketplace through environmentally conscious practices
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