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Deconstructed Timepiece

Clocks are being reinvented to show more nuanced interpretations of time

Implications - Many brands are now designing clocks to now just show the passing of time, but to encourage the appreciation of it. Rather than simply reveal the time, these pieces are pushing people to slow down and appreciate whatever it is that they are doing in that moment. This shift uses artistic design to facilitate the emerging necessity for consumers to, even momentarily, step out of their busy lifestyles as a form of self care.
Workshop Question - How can your brand incorporate artistic designs into its products/services or campaigns, in order to elevate consumer experience or engagement with them?
Trend Themes
1. Appreciation-encouraging Clocks - Clocks are shifting from just showing the time to encouraging the appreciation of it, presenting an opportunity for decorative timepieces that remind individuals to slow down and appreciate the present moment.
2. Group Location-sharing Clocks - The use of clock interfaces to display the locations of friends and family members is growing in popularity, presenting an opportunity for makers of unique timepieces that incorporate this feature.
3. Minimalist Time-tracking Devices - Minimalist time-tracking devices, like Tiller, that focus on office productivity and monitoring time spent on specific projects, present an opportunity for companies to improve productivity without sacrificing the office aesthetic.
Industry Implications
1. Interior Design - The trend of appreciation-encouraging clocks presents an opportunity for interior decorators to incorporate decorative timepieces that contribute to an environment of mindfulness and self-care.
2. Technology - The emphasis on functionality and unique design featured in the aforementioned examples makes these clocks perfect for technology enthusiasts seeking innovative ways to incorporate digital designs into household decor.
3. Wellness & Lifestyle - The trend of appreciation-encouraging clocks coincides with a growing trend of self-care and mindfulness, making these clocks the perfect fit for consumers seeking to incorporate peaceful, decorative elements into their daily routine.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 42 Examples:
115,736 Total Clicks
Date Range:
May 17 — Sep 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Northern Lights-Inspired Clocks
Northern Lights-Inspired Clocks
The 'Aurora' Clock Uses Lighting to Display Time
The Northern Lights can be one of the most beautiful natural phenomena to experience, so the ‘Aurora’ clock aims to bring it into the home for you to enjoy at all times of the day. The... MORE
Human Clock Faces
Human Clock Faces
This Clock Uses a Human Eye to Represent the Passing of Time
We+, a Tokyo-based contemporary design company, designed a human clock face, which uses human eyes to demonstrate the passing of time. Giving an entirely new meaning to a “clock face,”... MORE
Group Location-Sharing Clocks
Group Location-Sharing Clocks
The 'Eta Clock' Knows If You're at Work or School
The ‘Eta Clock’ deviates from the standard form of timepieces by bringing about new methods of communication between family members. Instead of reading the time, this app-enabled device... MORE
Appreciation-Encouraging Clocks
Appreciation-Encouraging Clocks
The PAO Clock Timepiece Encourages You to Stay in the Moment
Many people will get wound up in their daily routine and forget to cherish the time that is passing, so the PAO Clock timepiece is intended to help ensure you take time to appreciate. The PAO Clock... MORE
Minimalist Time-Tracking Devices
Minimalist Time-Tracking Devices
'Tiller' is an Office Accessory That Improves Time Management
‘Tiller’ features a minimalist design to ensure time-tracking remains as seamless and efficient as possible. Any busy office worker is tasked with a variety of projects that require a... MORE
Car Brand Clock Concepts
Car Brand Clock Concepts
The Audi Clock Plays with the Brand's Four-Circle Logo
Aiming to incorporate a bit of automotive beauty into clock concepts, the Audi Clock is a beautifully ornate piece of home decor that utilizes the brand’s logo in order to create something of... MORE

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