This Bee Home is Designed After Wes Anderson's Grand Budapest Hotel
Laura McQuarrie — July 20, 2016 — Marketing
References: youtube & luxurylaunches
In order to bring awareness to the fact that bees play a significant part in adding flavor to the food and drinks that humans consume, beverage brand Taylors of Harrogate created a unique bee home.
'The Grand Beedapest Hotel' takes inspiration from Wes Anderson's Grand Budapest Hotel film and introduces a luxurious place where these insects can make themselves at home. In The Rose Lemonade restaurant, bees can sample pollen-filled plates or enjoy a decadent rhubarb sugar water bath in one of the suites. Hollow tubes in each of the suites provides a space for bees to nest after exploring all the treats inside this bee home.
As well as bringing attention to the role that bees play in developing the flavor of fruits and herbal teas, The Grand Beedapest Hotel also reminds that there's plenty of potential to make urban areas much more friendly to these important insects.
'The Grand Beedapest Hotel' takes inspiration from Wes Anderson's Grand Budapest Hotel film and introduces a luxurious place where these insects can make themselves at home. In The Rose Lemonade restaurant, bees can sample pollen-filled plates or enjoy a decadent rhubarb sugar water bath in one of the suites. Hollow tubes in each of the suites provides a space for bees to nest after exploring all the treats inside this bee home.
As well as bringing attention to the role that bees play in developing the flavor of fruits and herbal teas, The Grand Beedapest Hotel also reminds that there's plenty of potential to make urban areas much more friendly to these important insects.
Trend Themes
1. Luxury Insect Hotels - Opportunity to create luxurious insect hotels inspired by popular culture icons.
2. Bee-friendly Urban Development - Increasing demand for making urban areas friendly to bees and other pollinators, presenting opportunities for sustainable and innovative development.
3. Food & Drink Production Sustainability - Growing awareness of the role bees play in the flavor development of food and drink inspires the development of more sustainable and eco-friendly production practices.
Industry Implications
1. Hospitality - Hotels and resorts can incorporate luxury insect hotels into their aesthetics and storytelling to attract eco-conscious travelers.
2. Real Estate & Urban Development - Developers can design and incorporate features into urban areas that are more friendly to bees and other pollinators.
3. Food & Beverage - Food and drink manufacturers can incorporate more sustainable practices that support the health and habitat of pollinators.
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