The Burt's Bees Global Headquarters Features Dynamic Bee Art by Matt Wiley
Laura McQuarrie — August 25, 2016 — Art & Design
References: thegoodofthehive & treehugger
The Burt's Bees global headquarters in Durham, North Carolina are brought to life with a series of colorful bee art murals. The art pieces are the work of Matt Willey, who founded The Good of the Hive, an initiative with a goal to paint 50,000 honeybees. Symbolically, this number represents the number of bees required for a healthy hive. As well as beautifully adorning the streets, this project serves to remind of the population decline of honeybees.
So far, just about 1,000 honeybees have been painted by Willey across other states like Florida and Seattle.
The Good of the Hive gets its name from an unusual behavior that Willey observed called "altruistic suicide"—when a honeybee feels sick, it will remove itself from the hive permanently to ensure that it does not bring down the rest of the colony with its illness.
So far, just about 1,000 honeybees have been painted by Willey across other states like Florida and Seattle.
The Good of the Hive gets its name from an unusual behavior that Willey observed called "altruistic suicide"—when a honeybee feels sick, it will remove itself from the hive permanently to ensure that it does not bring down the rest of the colony with its illness.
Trend Themes
1. Colorful Bee Art Murals - The proliferation of colorful bee art murals presents an opportunity for urban beautification and raising awareness about the decline of honeybees.
2. The Good of the Hive Initiative - The Good of the Hive initiative, focused on painting 50,000 honeybees, highlights the importance of honeybee conservation and provides engagement opportunities for artists and communities.
3. Altruistic Suicide Behavior in Honeybees - The exploration of altruistic suicide behavior in honeybees can inspire research into alternative methods of disease prevention and management in human societies.
Industry Implications
1. Art and Design - Artists and designers can collaborate with communities and organizations to create bee-themed murals to raise awareness about environmental issues and promote urban beautification.
2. Conservation and Environmental Awareness - The decline of honeybees and the Good of the Hive initiative create opportunities for organizations and individuals to contribute to honeybee conservation efforts and promote environmental awareness.
3. Biotechnology and Disease Prevention - The study of honeybee behavior, specifically their altruistic suicide behavior, can inspire innovative approaches to disease prevention and management in various industries, including healthcare and biotechnology.
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