Consumers practice head-to-toe self-care rituals through skincare
Implications - As self-care rituals become a rapidly growing industry, we're seeing more targeted skincare and beauty products that consumers can to care for each specific body part, ensuring no inch of skin is neglected. Full body masking, a somewhat extreme form of skincare that requires a considerable time investment from consumers, demonstrates that skincare and beauty is aligning with the self love movement and body positivity in a time where consumers are seeking escape and acceptance from a high stress sociopolitical environment.
Workshop Question - What emerging consumer priorities does your brand align with and how can you create rituals around those?
Trend Themes
1. Targeted Skincare Products - As self-care rituals become a rapidly growing industry, consumers are seeking more targeted skincare and beauty products that address each specific body part and offer personalized solutions.
2. Extreme Skincare Rituals - Full-body masking and other extreme skincare rituals are emerging as part of the self-care movement, offering opportunities for innovative beauty and wellness brands.
3. Vulva Skincare - The Perfect V's line of skincare products designed for taking care of the vulva is an example of a growing demand for personal care products that address the sensitive areas of the body.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can explore targeted products and extreme skincare rituals to meet the growing demands of consumers for personalized beauty solutions.
2. Wellness - The growing trend of full-body masking and other extreme skincare rituals present opportunities for wellness brands to incorporate body positivity and self-love into their products and services.
3. Personal Care - The development of personal care products designed for taking care of sensitive areas of the body such as the vulva is a growing market, presenting opportunities for new innovative product development.
