Havaianas Soul Collection Brings Back Espadrille Slip-Ons for Comfort & Style
Summer Luu — March 27, 2011 — Marketing
References: us.havaianas & coolhunting
The Havaianas Soul Collection revisits Spanish roots in shoe-making and adds a dash of modern streetwear style to these snazzy sneakers.
Before the label Havaianas was born, its parent company Alpargatas, founded in 1907, only sold espadrilles. These Spanish shoes are casual flat sandals made of canvas or cotton fabric with a flexible sole made of rope. In a move that channels the brand's heritage, Havaianas will reintroduce espadrilles along with a new line of ballet flats and sneakers. These new shoes will stay true to the Brazilian brand's hallmarks of style and comfort.
To soothe my feet during a cozy stroll through town, I'd happily put them in any of these shoes from the Havaianas Soul Collection.
Before the label Havaianas was born, its parent company Alpargatas, founded in 1907, only sold espadrilles. These Spanish shoes are casual flat sandals made of canvas or cotton fabric with a flexible sole made of rope. In a move that channels the brand's heritage, Havaianas will reintroduce espadrilles along with a new line of ballet flats and sneakers. These new shoes will stay true to the Brazilian brand's hallmarks of style and comfort.
To soothe my feet during a cozy stroll through town, I'd happily put them in any of these shoes from the Havaianas Soul Collection.
Trend Themes
1. Espadrille Resurgence - The reintroduction of espadrilles in the Havaianas Soul Collection highlights a resurgence in popularity for this classic shoe style.
2. Modern Streetwear Fusion - The Havaianas Soul Collection combines Spanish espadrille craftsmanship with modern streetwear style, creating a unique and fashionable hybrid.
3. Heritage-inspired Footwear - The incorporation of espadrilles in the Havaianas Soul Collection exemplifies the trend of brands honoring their historical roots to create innovative footwear designs.
Industry Implications
1. Footwear - The Havaianas Soul Collection's introduction of espadrilles, ballet flats, and sneakers presents opportunities for brands in the footwear industry to combine classic styles with modern designs.
2. Fashion Retail - The fusion of traditional espadrilles and streetwear in the Havaianas Soul Collection opens up new possibilities for fashion retailers to cater to consumers seeking unique and stylish footwear options.
3. Textile Manufacturing - With the revival of espadrilles in the Havaianas Soul Collection, the textile manufacturing industry can benefit from increased demand for canvas and cotton fabrics for the production of these classic shoes.
4
Score
Popularity
Activity
Freshness
