Mango and Style Scrapbook Collaborate to Create Bejeweled Fashions
Erin Fox — October 15, 2012 — Art & Design
References: stylescrapbook
As bloggers continue to grow and expand into fashion's latest starlets, mega retailer Mango and Style Scrapbook blogger joined forces to create a DIY jean jacket ensemble. Mango has been holding blogger conferences bringing together the Internet's five most famous fashionistas to hold photo shoots and perform creative seminars. Andy from Style Scrapbook blogged about the jean jacket she DIY'd when on a retreat in Ibiza with the Mango crew.
Embellishing the pocket of one's jean jacket is simple and a great way to spice up your wardrobe. Collect an amalgamation of crystals and simply sew them on the desired area in the pattern you should choose. Not only did Mango and Style Scrapbook collaborate but blogs like The Blonde Salad participated too.
Embellishing the pocket of one's jean jacket is simple and a great way to spice up your wardrobe. Collect an amalgamation of crystals and simply sew them on the desired area in the pattern you should choose. Not only did Mango and Style Scrapbook collaborate but blogs like The Blonde Salad participated too.
Trend Themes
1. Blogger-collaborations-increase - Fashion brands are increasingly partnering with bloggers to create unique clothing lines, offering opportunities for new creative collaborations.
2. Diy-embellishments-grow - The trend of do-it-yourself fashion continues to grow, with customized embellishments as a key area of focus for personalization.
3. Social-media-influencers-drive-fashion - Social media influencers, including bloggers, are playing an increasingly important role in driving fashion trends and stimulating consumer interest.
Industry Implications
1. Fashion-retail - Fashion retailers could benefit from partnering with bloggers to create exclusive and unique clothing collections, driving both sales and social media attention.
2. Craft-supplies - The trend of DIY embellishments and customization could provide an opportunity for craft supply manufacturers to tailor products specifically for the fashion industry.
3. Social-media-marketing - Social media platforms, including Instagram and Pinterest, could benefit from further integration with the fashion industry through influencer collaborations and user-generated content.
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