Jack Johnson's Feelgoodz Flip Flop Sandals Help Environmental Education
Laura McQuarrie — April 23, 2014 — Eco
In the spirit of Earth Day, the Jack Johnson by Feelgoodz line of flip flop sandals was announced. Johnson's eco-friendly flip flops include a special version of the Feelgoodz Slimz sandal for women, which prominently features artwork from Johnson's 'From Here to Now to You' album. There's also a style for men available, but the plain brown Kinderz is artwork-less.
Only 2,500 of each style will be produced and all of the proceeds from sales of the Jack Johnson by Feelgoodz collection will go towards environmental education through the Kokua Hawaii Foundation, a nonprofit organization started by Johnson and his wife.
The flip flops will be available online through Feelgoodz, as well as on Jack Johnson's site and during his tours.
Only 2,500 of each style will be produced and all of the proceeds from sales of the Jack Johnson by Feelgoodz collection will go towards environmental education through the Kokua Hawaii Foundation, a nonprofit organization started by Johnson and his wife.
The flip flops will be available online through Feelgoodz, as well as on Jack Johnson's site and during his tours.
Trend Themes
1. Eco-friendly Flip Flops - Opportunity for companies to develop and market sustainable footwear options.
2. Artistic Collaboration - Potential for partnerships between musicians and fashion brands to create unique and limited-edition products.
3. Cause-driven Marketing - Advantage for brands to align with non-profit organizations and contribute to social and environmental causes.
Industry Implications
1. Footwear - Innovation opportunities in developing eco-conscious and stylish footwear.
2. Fashion - Opportunities for fashion brands to collaborate with musicians and incorporate artwork into their products.
3. Non-profit Organizations - Opportunities for non-profits to partner with businesses and leverage cause-driven marketing for fundraising and awareness.
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