The Blue Ginger Line by My Black Is Beautiful Supports Scalp Care
Laura McQuarrie — March 11, 2021 — Fashion
References: MyBlackIsBeautiful & businesswire
After launching the Golden Milk collection in 2019, My Black Is Beautiful is introducing a brand-new Blue Ginger hair and scalp care collection infused with antioxidant-rich blue ginger. With other naturally inspired ingredients like aloe, mint and tea tree oil, the product collection enriches the hair and scalp with vitamins and minerals, all the while offering deep nourishment and fighting common concerns like frizz.
The Blue Ginger collection was specifically created to inspire both wellness and self-care and make Black haircare part of a "holistic wash day experience." Alongside products like the Invigorating Scalp Scrub, Clarifying Shampoo, Balancing Conditioner and Intense Restorative Mask for in-shower use, the Blue Ginger collection consists of other treatments and styling solutions, including some that share sensorial experiences, as seen in the Cooling Scalp Serum.
The Blue Ginger collection was specifically created to inspire both wellness and self-care and make Black haircare part of a "holistic wash day experience." Alongside products like the Invigorating Scalp Scrub, Clarifying Shampoo, Balancing Conditioner and Intense Restorative Mask for in-shower use, the Blue Ginger collection consists of other treatments and styling solutions, including some that share sensorial experiences, as seen in the Cooling Scalp Serum.
Trend Themes
1. Antioxidant Haircare - There may be an opportunity for other haircare companies to explore adding antioxidant-rich ingredients to their products for added nourishment and benefits.
2. Holistic Haircare - The concept of holistic haircare presents an opportunity for companies to explore incorporating wellness and self-care into their products and branding.
3. Sensory Haircare - Companies can look into tapping into the sensory experience of their haircare products, like the Cooling Scalp Serum, to provide consumers with a unique and enjoyable experience.
Industry Implications
1. Haircare - The haircare industry can explore incorporating natural and antioxidant-rich ingredients into their formulas for added benefits.
2. Wellness - The wellness industry can explore expanding into the haircare space, incorporating self-care and holistic approaches into their product offerings.
3. Sensory Experience - Industries can explore incorporating sensory experiences into their products and branding, like haircare products that provide a unique and enjoyable experience.
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