Twist by Ouidad Categorizes Products by the Moisture They Provide
Laura McQuarrie — March 6, 2021 — Fashion
Curly hair depends on a delicate balance of moisture and protein and Twist by Ouidad is a new curl care brand that focuses on moisture. Created to support all curly hair types, the brand categorizes its products by the level of moisture they provide. The haircare products with just a single water droplet on the packaging are devoted to essential moisture, while three droplets represent extra moisture and ultimate moisture is achieved with products with five droplet symbols.
Knowing where to get started can be a challenge so those with curly hair can start by taking a short quiz from the brand, which considers primary hair concerns and climate.
The brand's love of waves, spirals and coils is expressed through unique packaging with undulating elements.
Knowing where to get started can be a challenge so those with curly hair can start by taking a short quiz from the brand, which considers primary hair concerns and climate.
The brand's love of waves, spirals and coils is expressed through unique packaging with undulating elements.
Trend Themes
1. Moisture-focused Curly Haircare - Moisture-based categorization for haircare products has the potential for becoming the new norm.
2. Customized Haircare Quiz - Personalized haircare quiz can help attract and retain customers.
3. Creative Product Packaging - Unique and creative packaging can attract more customers and help establish brand identity.
Industry Implications
1. Haircare - The haircare industry can use moisture-centric product categorization, personalized quizzes, and unique packaging to add value to their offerings.
2. Beauty - Beauty brands can use creative product packaging to attract more customers and differentiate themselves in a crowded market.
3. Personalization - Companies can offer engaging and personalized experiences like quizzes to increase brand engagement and loyalty.
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