A faction of popular athleisure prioritizes "ugly" aesthetics
Implications - "Ugly" aesthetics are rising in popularity within the athleticwear industry, with brands offering accessories that are intended to be disproportionately sized, kitschy, and over-the-top. Such trends increase in popularity for their inherent virality, with consumers aiming to mimic the attention such items draw on social media, and brands chasing that demand.
Workshop Question - How could your brand unexpectedly enhance the virality of one of its products/services?
Trend Themes
1. Ugly Aesthetics - Athleticwear brands are offering accessories that are intended to be disproportionately sized, kitschy and over-the-top to mimic the attention such items draw on social media.
2. Statement Sneakers - Designers are creating sneakers that make a statement through bold color combinations, contrasting logos and large Velcro straps.
3. Monochromatic Chunky Sneakers - Sneaker brands are pairing the chunky silhouette with monochromatic pastel shades to meet the functional and style-focused demands of urbanism and contemporary fashion.
Industry Implications
1. Athleticwear - Athleticwear companies can innovate further by offering more 'ugly' items to capture viral attention and social media buzz.
2. Footwear - Footwear brands can create more statement sneakers through contrasting logos, bold colors and unique material combinations.
3. Fashion - Fashion companies can take inspiration from the monochromatic chunky sneaker trend to create statement pieces with elevated style and subdued color palettes.
7 Featured, 62 Examples:
158,114 Total Clicks
Date Range:
Jun 17 — Jul 18
Trending:
Warm
Consumer Insight Topics:
