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Unsightly Athleisure

A faction of popular athleisure prioritizes "ugly" aesthetics

Implications - "Ugly" aesthetics are rising in popularity within the athleticwear industry, with brands offering accessories that are intended to be disproportionately sized, kitschy, and over-the-top. Such trends increase in popularity for their inherent virality, with consumers aiming to mimic the attention such items draw on social media, and brands chasing that demand.
Workshop Question - How could your brand unexpectedly enhance the virality of one of its products/services?
Trend Themes
1. Ugly Aesthetics - Athleticwear brands are offering accessories that are intended to be disproportionately sized, kitschy and over-the-top to mimic the attention such items draw on social media.
2. Statement Sneakers - Designers are creating sneakers that make a statement through bold color combinations, contrasting logos and large Velcro straps.
3. Monochromatic Chunky Sneakers - Sneaker brands are pairing the chunky silhouette with monochromatic pastel shades to meet the functional and style-focused demands of urbanism and contemporary fashion.
Industry Implications
1. Athleticwear - Athleticwear companies can innovate further by offering more 'ugly' items to capture viral attention and social media buzz.
2. Footwear - Footwear brands can create more statement sneakers through contrasting logos, bold colors and unique material combinations.
3. Fashion - Fashion companies can take inspiration from the monochromatic chunky sneaker trend to create statement pieces with elevated style and subdued color palettes.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
157,048 Total Clicks
Date Range:
Jun 17 — Jul 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Skate-Inspired Technical Apparel
Skate-Inspired Technical Apparel
Palm Angels Joined Under Armour for the Recovery Collection
Palm Angels worked in collaboration with American sportswear label Under Armour for the Recovery collection. The label used Celliant technology in its sportswear in order to assist athletes recovery... MORE
Iconic Furniture Brand Sneakers
Iconic Furniture Brand Sneakers
These IKEA Yeezy Boosts Reference the Retailer's Brand Identity
These custom IKEA Yeezy Boost sneakers are the work of Instagram user mache275, a shoe fanatic and artist who specializes in transforming iconic footwear styles. This IKEA-inspired rework is one of... MORE
Statement Logo High-Tops
Statement Logo High-Tops
Virgil Abloh's Off-White Brand is Set to Launch a Fresh Pair of CST-001s
Virgil Abloh, the famed designer behind the Off-White brand, recently shared news of a fresh creation, a CST-001 Sneaker that is believed to take after the YEEZY BOOST 350. The high-top sneakers... MORE
Pastel Monochromatic Sneakers
Pastel Monochromatic Sneakers
PUMA's Thunder Desert are Casual, Sleek and Aesthetically Elevated
Footwear label PUMA launches two new colorways of its Thundra Desert monochromatic sneakers. The ultra-popular chunky silhouette is made available to consumers in Smoke Green/ Silver and Cream Tan/... MORE
Customized Neon-Accented Sneakers
Customized Neon-Accented Sneakers
KAWS x YEEZY BOOST 700 Deliver The Bright Wave Runners
Sneaker customizing designer Alexander-John’s latest collaborative shoe design are the pair of Wave Runners—blending together the iconic KAWS aesthetic onto the YEEZY BOOST 700 silhouette.... MORE
Raised Orange-Accented Sneakers
Raised Orange-Accented Sneakers
Nike's Orange Air Max 1 Boasts a Chunky Build and Colorful Hues
As a part of its seasonal range, Nike launched the Orange Air Max 1, which has a retro look with a modern twist, due to the chunky build and unique combination of colors. The base color palette... MORE
play_circle_filledCalifornia-Inspired Motocross Apparel
California-Inspired Motocross Apparel
The Latest Thermonuclear Protection Capsule Nods to the 90s
Oakley releases the second season of its Thermonuclear Protection capsule full of largely fitted silhouettes, captivating graphics, bold hues and ultimate protection. The latest range draws... MORE

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