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Generational Accommodation

Furniture brands specifically target Millennials with new collections

Implications - Furniture brands are using whimsical designs, ethical business models and compact space-saving solutions as a way to cater specifically to Millennials. Such campaigns and collections serve as inspiration for how brands can adapt to both the needs and lifestyle preferences of consumer groups, and respond in-kind with all-encompassing products.
Workshop Question - Conceptualize a product/service that would target the needs and preferences of your consumer in an all-encompassing way.
Trend Themes
1. Compact and Efficient Furniture - Furniture brands are designing space-saving and efficient furniture pieces to cater specifically to Millennials.
2. Eco-friendly Furniture - Brands are upcycling and recycling materials to create sustainable furniture pieces that appeal to socially conscious Millennials.
3. Functionality and Multifunctional Furniture - Brands are creating furniture pieces that are not only stylish but also functional, with multipurpose features specifically for small spaces.
Industry Implications
1. Furniture - The furniture industry is adapting to changing consumer needs and preferences, designing pieces specifically for Millennials in small spaces.
2. E-commerce - Online retailers like Amazon are introducing private-label furniture brands with mid-century modern style and free shipping, targeting young adults on a budget.
3. Sustainability - Sustainable furniture design and upcycling initiatives are gaining popularity among socially conscious consumers, creating opportunities for ethical brands.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
326,850 Total Clicks
Date Range:
Feb 17 — Jul 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Efficient Apartment Cubes
Efficient Apartment Cubes
The 'Kammerspiel' Apartment Living Unit Increases Overall Organization
The ‘Kammerspiel’ is an apartment living unit that’s designed with micro apartments in mind in order to make them more efficient and organized while maintaining a stylish aesthetic.... MORE
Millennial eCommerce Furniture
Millennial eCommerce Furniture
Amazon Rivet Introduces Midcentury Modern Furniture for Millennials
Amazon ‘Rivet’ was recently debuted as a new private-label furniture brand from the ecommerce giant that targets young adults with free shipping and a timeless mid-century modern style.... MORE
Millennial-Focused Functional Furniture Lines
Millennial-Focused Functional Furniture Lines
Seray Ozdemir Creates Furniture for Narrow Spaces
A graduate of the Royal College of Art, Seray Ozdemir completes a project that boasts furniture for narrow spaces. The pieces — all of which carry a note of avant-garde construction in them, are... MORE
Recycled Cosmetic Brand Furniture
Recycled Cosmetic Brand Furniture
This Glossier Furniture Line Was Made from Recycled Products
Glossier is furthering its messages of ethical consumption by creating Glossier furniture out of used product packaging. This idea was formed through a partnership with the Millennial-favorite... MORE
play_circle_filledUrban Millennial Furniture
Urban Millennial Furniture
The Pottery Barn 'PB Apartment' Collection Boasts Small-Space Solutions
When shopping for brand-new furniture pieces, the urban Millennial consumer looks for space-saving designs with multipurpose features at a fair cost—all of these factors are taken into... MORE

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