Furniture brands specifically target Millennials with new collections
Implications - Furniture brands are using whimsical designs, ethical business models and compact space-saving solutions as a way to cater specifically to Millennials. Such campaigns and collections serve as inspiration for how brands can adapt to both the needs and lifestyle preferences of consumer groups, and respond in-kind with all-encompassing products.
Workshop Question - Conceptualize a product/service that would target the needs and preferences of your consumer in an all-encompassing way.
Trend Themes
1. Compact and Efficient Furniture - Furniture brands are designing space-saving and efficient furniture pieces to cater specifically to Millennials.
2. Eco-friendly Furniture - Brands are upcycling and recycling materials to create sustainable furniture pieces that appeal to socially conscious Millennials.
3. Functionality and Multifunctional Furniture - Brands are creating furniture pieces that are not only stylish but also functional, with multipurpose features specifically for small spaces.
Industry Implications
1. Furniture - The furniture industry is adapting to changing consumer needs and preferences, designing pieces specifically for Millennials in small spaces.
2. E-commerce - Online retailers like Amazon are introducing private-label furniture brands with mid-century modern style and free shipping, targeting young adults on a budget.
3. Sustainability - Sustainable furniture design and upcycling initiatives are gaining popularity among socially conscious consumers, creating opportunities for ethical brands.
5 Featured, 45 Examples:
327,634 Total Clicks
Date Range:
Feb 17 — Jul 18
Trending:
Warm
Consumer Insight Topics:
