Tanning products come in new formulations that ease application
Implications - Tanning products have come a long way in their ability to provide a natural-looking bronze glow to the skin, and brands are now altering their formulas to enhance the application process itself. These tanning products, whether water-based or to be applied in the shower, enhance the effectiveness of self-tanning while simultaneously prioritizing convenience for the customer.
Workshop Question - How could your brand prioritize both quality and convenience?
Trend Themes
1. Water-based Self Tanners - Water-based self-tanners are quickly becoming popular due to their convenience and natural look, presenting a disruptive opportunity for brands to develop unique formulas.
2. Scented Self-tanners - Self-tanner brands are innovating by introducing alluring scents to mask the traditional 'biscuit' smell, creating an opportunity for disruption in the market with unique fragrances.
3. Cbd-infused Tanning Products - The rise of CBD-infused products has extended to self-tanners, offering consumers added benefits for their skin and reducing inflammation, presenting a disruptive opportunity for brands to enter the market with new, healthier formulas.
Industry Implications
1. Beauty Industry - The beauty industry has extensive opportunities to develop new self-tanners with natural, unique formulas that cater to a market with varying skin types and preferences.
2. Skincare Industry - The skincare industry can create innovative tanning products with added skincare benefits, such as anti-inflammatory ingredients or organic components, creating a unique selling point for their target market.
3. Cannabis Industry - The cannabis industry can tap into the CBD-infused self-tanning market, providing innovative solutions with strong benefits for the skin and opening up new target markets.
