IKEA is Introducing a Gift Registry Service for Special Occasions
Mishal Omar — February 16, 2017 — Business
References: refinery29 & people
The new gift registry service, to be offered by IKEA, will broaden the home furnishing brand's scope and influence.
The registry service can be used for any special occasion, with everything from classic weddings and baby showers to housewarming parties being options. The service is also available for any reason other than the ones traditionally used, so whether it is a birthday or just a party, individuals are able to use IKEA's gift registry service to their advantage. It works in conjunction with a mobile app, or can be accessed by visiting the website, and using the "snap photo" feature to add room settings to the list (or people can individually select items). It also allows users to register for home delivery and assembly services. To sweeten the deal further, IKEA is offering three random individuals who registered the ability to win a $1000 gift card.
IKEA's newest service works to expand the brand's influence into the gifting world, an area where it was not previously focused.
The registry service can be used for any special occasion, with everything from classic weddings and baby showers to housewarming parties being options. The service is also available for any reason other than the ones traditionally used, so whether it is a birthday or just a party, individuals are able to use IKEA's gift registry service to their advantage. It works in conjunction with a mobile app, or can be accessed by visiting the website, and using the "snap photo" feature to add room settings to the list (or people can individually select items). It also allows users to register for home delivery and assembly services. To sweeten the deal further, IKEA is offering three random individuals who registered the ability to win a $1000 gift card.
IKEA's newest service works to expand the brand's influence into the gifting world, an area where it was not previously focused.
Trend Themes
1. Home-furnishing Gift Registries - As IKEA introduces a gift registry service, other home furnishing brands may adopt similar services to cater to consumers who are looking for easy and convenient ways to create their home interiors.
2. Mobile App-based Gift Registries - The integration of mobile apps in gift registry services opens up opportunities for developers to create innovative, personalized and convenient registry services across several other industries.
3. Unconventional Gift Registries - As IKEA offers gift registry services for any occasion, home décor and furnishings' businesses could explore more unconventional forms of gift registries that cater to other special occasions, such as graduation, retirement, and anniversary parties.
Industry Implications
1. Home Furnishing - Home furnishings businesses should explore integrating gift registry services to their operations, as it offers customers convenience and an increased opportunity to buy more of their products.
2. Mobile Apps - Developers that specialize in mobile app design could venture further into the gift registry realm and create innovative and sophisticated registry services catered for other industries such as fashion, wellness, and events planning.
3. Special Events & Celebrations - Event planning businesses should explore adding gift registry services for their customers, which could help them create more personalized and memorable celebrations for any other occasion.
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