PUMA Tapped Big Sean for a Pop Culture Debut Collection
References: us.puma & highsnobiety
PUMA and brand ambassador Big Sean teamed up for a debut collection inspired by the American rapper's "unique Detroit style." The footwear capsule boasts classic silhouettes with a contemporary twist in the styling. For example, Big Sean updated the 50th Anniversary PUMA Suede model with a new color—Ash.
Footwear is not the only focus of the Big Sean x PUMA debut collection, however. The American rapper also put a spin on classic pieces such as the T7 Track Jacket, as well as hoodies and t-shirts.
As PUMA is usually affiliated with sports figures and professional athletes, it is refreshing to witness a different direction for its fashion-forward collections. From Rihanna's FENTY to Big Sean's 2018 debut collection, PUMA is definitely tapping into the stylistic renderings of pop culture.
Footwear is not the only focus of the Big Sean x PUMA debut collection, however. The American rapper also put a spin on classic pieces such as the T7 Track Jacket, as well as hoodies and t-shirts.
As PUMA is usually affiliated with sports figures and professional athletes, it is refreshing to witness a different direction for its fashion-forward collections. From Rihanna's FENTY to Big Sean's 2018 debut collection, PUMA is definitely tapping into the stylistic renderings of pop culture.
Trend Themes
1. Pop-culture Collaborations - There is a disruptive innovation opportunity for brands to collaborate with pop-culture icons to create fresh fashion lines that appeal to a wider audience.
2. Contemporary Twists on Classics - There is a disruptive innovation opportunity for product designers to modernize classic product designs with fresh colors, fabrics, and styles for a new generation of consumers.
3. Fashion-forward Sports Brands - There is a disruptive innovation opportunity for sports brands to expand beyond traditional athletic wear and partner with pop culture icons to create fashion-forward clothing lines.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can collaborate with pop culture icons to create fresh and fashionable styles that appeal to a wider audience.
2. Apparel - Apparel brands can partner with pop culture icons to modernize classic clothing designs and create new lines that appeal to a wider audience.
3. Pop-culture Merchandise - Merchandise companies can manufacture and market unique products featuring the branding of popular culture icons, such as rappers, to tap into the growing demand for trendy and cultural fashion lines.
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