These New Off-White Nikes Boast Unique Statement Branding
Riley von Niessen — February 19, 2018 — Fashion
These new Off-White Nike sneakers are an adaption of the latter brand's 'Air VaporMax Flyknit' model, which is known for its breathable knit technology build that has a lightweight and breathable design.
The Off-White contributions to the model are made clear throughout, with large black branding complementing the sides of the uppers in modern sans serif lettering. On the outer side of the uppers, the name of the model, "Air," in contained in quotes, a design feature that Off-White often uses. On the inner sides of the uppers, the name of the model and both brands are included, along with the date and place that they were created.
So far, a release date hasn't been revealed.
Image Credit: Eddie Eng / HYPEBAE
The Off-White contributions to the model are made clear throughout, with large black branding complementing the sides of the uppers in modern sans serif lettering. On the outer side of the uppers, the name of the model, "Air," in contained in quotes, a design feature that Off-White often uses. On the inner sides of the uppers, the name of the model and both brands are included, along with the date and place that they were created.
So far, a release date hasn't been revealed.
Image Credit: Eddie Eng / HYPEBAE
Trend Themes
1. Branded Knit Sneakers - Brands are partnering to create limited edition statement shoes with unique branding opportunities.
2. Customized Athletic Footwear - Athletic footwear brands are collaborating with fashion designers to offer customizable designs and unique experiences for consumers.
3. Limited Edition Shoe Releases - Shoe brands are releasing limited edition shoes that incorporate unique designs and hype-driven marketing strategies.
Industry Implications
1. Athletic Footwear - Companies in the athletic footwear industry can partner with fashion brands to release unique, branded shoes that appeal to both athletes and fashion enthusiasts.
2. Fashion - Fashion brands are collaborating with athletic footwear companies to create high-end, stylish versions of popular athletic shoe models.
3. Marketing and Advertising - Marketing and advertising firms can work with athletic footwear and fashion companies to create buzz-worthy campaigns around limited-edition shoe releases.
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