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Beverage Boost

Beverages are infused with natural mood-enhancing ingredients

Implications - Beverages that incorporate natural ingredients known to elevate peoples' moods are becoming increasingly common. These brands, not failing to highlight the purported mood-boosting qualities of these beverages, offer health-conscious consumers more incentive to purchase than the simple "nutrition and wellness" angle.
Workshop Question - How could your brand add an element of surprise to one of its standard products/services?
Trend Themes
1. Mood-boosting Beverages - Beverages infused with natural mood-enhancing ingredients providing a healthy alternative for consumers who wish to feel good and relaxed.
2. Functional Drinks - New products infused with functional benefits to provide consumers with an extra value is the new trend in the industry.
3. Plant-based Liquid Meals - Liquid meal replacements position themselves as highly nourishing, time-saving products that are easily consumed as they are carried on the go.
Industry Implications
1. Functional Beverages Industry - The functional industry encompasses several sub-categories, including sports drinks, fatty acids, vitamins, minerals, and plant extract beverages that provide nutritional and health properties filling gaps in traditional vitamins and dietary supplements.
2. Meal Replacement Industry - The meal replacement industry is growing owing to increased demands of healthy diets, weight management regimes, and lack of time for traditional meals.
3. Superfoods Industry - Demand for organic and plant-based products continuously increases in the health and wellness industry, with natural ingredients that provide added functional benefits but retain an ethical and sustainable picture.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
144,090 Total Clicks
Date Range:
Jul 17 — Jul 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Luxury Botanical Water
Luxury Botanical Water
SD Watersboten Makes "Herbal Table Water" to Uplift, Relax and Restore
SD Watersboten is a producer of fine “Herbal Table Water” in premium varieties like Blue Vervain, Rhodiola Rosea and Angelica that boast functional benefits. These bottled water... MORE
Mood-Boosting Matcha Beverages
Mood-Boosting Matcha Beverages
'Good Mood Matcha' Spotlights the Uplifting Benefits of Green Tea
London’s Good Mood Matcha shares the benefits of authentic Japanese green tea from Kyoto with consumers in a convenient, ready-to-drink format. Ceremonial-grade matcha has been served in... MORE
Uplifting Breakfast Beverages
Uplifting Breakfast Beverages
Riise's Drink for Breakfast Supports a Healthy Body and Mood
When it comes to choosing a liquid drink for breakfast, many consumers are first and foremost concerned about the product’s nutritional benefits. Riise Breakfast Drinks creates an all-natural... MORE
Functional CBD Drinks
Functional CBD Drinks
VYBES Makes Organic Beverages with Hemp Cannabidiol
VYBES is the name of an organic CBD drink that offers the functional benefits of antioxidant-rich, naturally anti-inflammatory hemp cannabidiol for the mind and body. The products offered by VYBES... MORE
Blue Algae Juices
Blue Algae Juices
Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik'
The Juice Generation ‘Holy Water’ is a nutritional drink that contains ‘Blue Majik.’ This beverage has been popular in recent months for its bright blue color and reviews of... MORE
Premium Rosewater Lemonades
Premium Rosewater Lemonades
Moti Beverages' Makes Original Rosewater and Saffron Rosewater Drinks
Moti Beverages offers ready-to-drink rosewater lemonade products with a premium twist. The products are packaged in 10-ounce glass bottles and offer a luxurious take on a classic summertime drink.... MORE

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Muesli-Inspired Drinks
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