Rihanna's FENTY PUMA Introduced the Avid Trainers in Time for Summer
Amy Duong — April 2, 2018 — Pop Culture
References: us.puma & highsnobiety
Rihanna's fashion label FENTY PUMA is preparing to launch the Avid Trainers just in time for the summer season. The brand-new footwear silhouette is a hybrid of a sneaker and a pair of sandals, making them perfect for an easy transition into the hot temperatures to come. The new Avid Trainers are showcased in two colorways -- a teal and orange colorway and a black and white colorway with red accents.
FENTY PUMA's new seasonal footwear takes on a cut-out detail at the forefoot and has details of a bungee-style lacing system. The outsoles draw an inspiration from hiking trails, providing high-traction grip with every step. The Avid Trainers are a part of FENTY PUMA by Rihanna's Spring/Summer 2018 capsule and dropped March 30th at PUMA retailers and online.
FENTY PUMA's new seasonal footwear takes on a cut-out detail at the forefoot and has details of a bungee-style lacing system. The outsoles draw an inspiration from hiking trails, providing high-traction grip with every step. The Avid Trainers are a part of FENTY PUMA by Rihanna's Spring/Summer 2018 capsule and dropped March 30th at PUMA retailers and online.
Trend Themes
1. Sneaker-sandal Hybrids - With the rise of athleisure and comfort-focused fashion, there is an opportunity for brands to create more innovative and stylish sneaker-sandal hybrids.
2. Cut-out Footwear - The trend of cut-out details in footwear presents an opportunity for brands to experiment with new designs and create unique and functional shoes.
3. Bungee-style Lacing - Bungee-style lacing systems offer convenience and ease of use, allowing brands to explore innovative ways to incorporate this feature into various types of footwear.
Industry Implications
1. Fashion - In the fashion industry, there is room for disruptive innovation in the development of hybrid footwear that combines comfort, style, and functionality.
2. Athletic Footwear - The athletic footwear industry can seize the opportunity to create sneaker-sandal hybrids that cater to the needs of athletes and fitness enthusiasts, providing them with versatile and performance-driven footwear options.
3. Outdoor Recreation - The outdoor recreation industry can explore the trend of cut-out footwear and bungee-style lacing to create innovative hiking shoes and sandals that offer enhanced breathability, comfort, and convenience for outdoor enthusiasts.
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