Palm Angels Joined Under Armour for the Recovery Collection
References: store.palmangels & highsnobiety
Palm Angels worked in collaboration with American sportswear label Under Armour for the Recovery collection. The label used Celliant technology in its sportswear in order to assist athletes recovery after workouts. The beginning of Francesco Ragazzi's Palm Angels label started off as merely a book of photographed "skate rats" in Venice Beach. Following that, Ragazzi channeled his obsession with Americana through infusing several American countercultures into a range of globally available premium streetwear.
The Recovery collection is designed for Spring/Summer 2019 and cites California's Yosemite National Park as an inspiration. There are details such as American eagles and postcard views all over the series. There are also reimagined tourist safari hats, neck-strapped phone cases, small sunglasses and fanny packs. The apparel comes in the form of track pants, t-shirts and hoodies.
The Recovery collection is designed for Spring/Summer 2019 and cites California's Yosemite National Park as an inspiration. There are details such as American eagles and postcard views all over the series. There are also reimagined tourist safari hats, neck-strapped phone cases, small sunglasses and fanny packs. The apparel comes in the form of track pants, t-shirts and hoodies.
Trend Themes
1. Skate-inspired Technical Apparel - Disruptive innovation opportunity: Explore collaborations between traditional sportswear labels and streetwear brands to create performance-driven apparel with a unique design aesthetic.
2. Celliant Technology in Sportswear - Disruptive innovation opportunity: Incorporate advanced textile technologies like Celliant into sportswear to enhance athletes' recovery and performance.
3. Infusing Countercultures in Streetwear - Disruptive innovation opportunity: Combine various countercultural influences to create globally available premium streetwear that captures the spirit of different subcultures.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Introduce advanced technologies and collaborations with streetwear brands to create innovative sportswear collections that cater to athletes' recovery needs.
2. Textile and Apparel Manufacturing - Disruptive innovation opportunity: Develop and produce high-performance textiles with innovative features like Celliant technology to meet the demand for functional and stylish sportswear.
3. Streetwear - Disruptive innovation opportunity: Merge streetwear aesthetics with traditional sportswear to create a new category of apparel that appeals to both fashion-forward individuals and athletes.
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