Hello Kitty and ASOS Released a 15-Piece Collection
Ellen Smith — February 17, 2018 — Fashion
Following the success of last year's collaboration, Hello Kitty and ASOS have joined forces once again, this time offering consumers a clothing collection that's equal parts chic and adorable.
The 15-piece collection is noticeably smaller than last season's offerings, but is comprised of T-shirts, dresses, sweaters and even pajama sets. In addition to the clothing, this collaboration has produced an adorable assortment of Hello Kitty-themed accessories, that's sure to please any fan of the character.
Some of the standout pieces from the line include the pink sweater dress, that's been embellished with gorgeous red bows. Meanwhile, more those who gravitate toward more minimalist pieces may be drawn to the line's chic off-white, cropped sweater, which simply reads "Je t'aime" in a bold red font.
Image Credit: Asos
The 15-piece collection is noticeably smaller than last season's offerings, but is comprised of T-shirts, dresses, sweaters and even pajama sets. In addition to the clothing, this collaboration has produced an adorable assortment of Hello Kitty-themed accessories, that's sure to please any fan of the character.
Some of the standout pieces from the line include the pink sweater dress, that's been embellished with gorgeous red bows. Meanwhile, more those who gravitate toward more minimalist pieces may be drawn to the line's chic off-white, cropped sweater, which simply reads "Je t'aime" in a bold red font.
Image Credit: Asos
Trend Themes
1. Cartoon Fashion Collaborations - More collaborations between cartoon characters and fashion brands can create opportunities for unique and playful clothing collections.
2. Miniature Collection Releases - Smaller clothing collections with strong themes promote exclusivity and demand from consumers.
3. Cute Character Accessories - Fashion brands can capitalize on featuring cute character-themed accessories to complement and enhance their clothing collections.
Industry Implications
1. Fashion - Fashion brands have opportunities to collaborate with animation companies to create more unique and playful collections.
2. Merchandising - Companies specializing in the creation and sale of character merchandise can partner with fashion brands to add diversity to their product offerings.
3. Retail - Retailers can introduce novelty-themed clothing lines to attract more customers seeking unique and exclusive clothing collections.
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