Brands create cost-effective, renewable energy alternatives
Implications - Companies are providing DIY energy saving resources for consumers to easily install in their living spaces. Using renewable energy helps combat greenhouse gas emissions and lowers the cost of electricity bills for many home owners. Budget-conscious consumers are leveraging the power of choice along with consumer ownership to promote environmentally responsible decisions.
Workshop Question - How can your brand combine convenience and affordability with environmentally friendly initiatives?
Trend Themes
1. DIY Renewable Energy - Companies are providing DIY energy saving resources for consumers to easily install in their living spaces.
2. Aesthetically Pleasing Solar Panels - Disproving the idea that solar panels tend to be unattractive, bulky or both, new innovations such as inkjet solar cells and timber-framed canopies expand the efficacy and creative potential for designers.
3. Portable Solar Technology - Concepts like energy tape cater to the increasing demand for constant connectivity, with the ability to unroll solar cells and place them anywhere, making power accessible on-the-go.
Industry Implications
1. Renewable Energy - The renewable energy industry can capitalize on the trend of DIY renewable energy, making environmentally responsible decision-making more accessible to budget-conscious consumers.
2. Design and Architecture - The aesthetically pleasing solar panel trend creates opportunity for designers and architects to integrate solar technology in a more visually appealing way.
3. Portable Technology - With the trend of portable solar technology, the tech industry can create innovative concepts like energy tape that cater to consumers with varying lifestyles.
