White Rock's Spring/Summer 2018 Line is Stylishly Utilitarian
References: whiterock2008.tw & hypebeast
Taipai-based shop White Rock exhibits a sizable line-up of highly technical fashion pieces in its latest Spring/Summer 2018 editorial. The styling communicates a rugged and outdoorsy aesthetic that is suitable not only for adventures but also for the urban environment. White Rock sets the spotlight on high-performing brands such as Snow Peak with its ultra-lightweight vest, Mammut with its climb-directed gear and Fjällräven with its G1000 fabric which is one of the most durable textiles on the market.
The technical fashion editorial is cleverly named 'ON THE JOURNEY WITH STYLE,' encompassing both the versatility in function of the travel-inspired pieces but also their adaptability and suitability to the busy urban environment. From sporty pocketed vests to khaki durable suits, White Rock's 2018 offering of highly technical fashion is bound to satisfy a range of lifestyle scenarios.
The technical fashion editorial is cleverly named 'ON THE JOURNEY WITH STYLE,' encompassing both the versatility in function of the travel-inspired pieces but also their adaptability and suitability to the busy urban environment. From sporty pocketed vests to khaki durable suits, White Rock's 2018 offering of highly technical fashion is bound to satisfy a range of lifestyle scenarios.
Trend Themes
1. Highly Technical Fashion - Disruptive innovation opportunities include using advanced materials and technology to create fashionable and functional clothing.
2. Rugged and Outdoorsy Aesthetic - Opportunities for disruptive innovation include designing clothing that combines practicality with style for outdoor adventures.
3. Adaptability and Versatility - Disruptive innovation opportunities can be found in creating fashion pieces that can seamlessly transition from travel to urban environments.
Industry Implications
1. Fashion - The fashion industry can explore incorporating technical fabrics and designs into their clothing lines for a more functional and stylish appeal.
2. Outdoor Gear - The outdoor gear industry can capitalize on the growing demand for rugged and fashionable clothing options suitable for outdoor adventures.
3. Travel Accessories - The travel accessories industry can develop products that combine practicality and style, catering to travelers' needs in both urban and outdoor environments.
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