The benefits of probiotics are packed into portable bar forms
Implications - Some brands that offer nutritious, to-go snack bars are attempting to distinguish themselves from the competition by incorporating and highlighting probiotics in these products. The infusion of probiotics into convenient, on-the-go snack bars gives consumers more opportunities to consume the nutritious live bacteria, while giving health brands standout marketing strategies.
Workshop Question - How could your brand reformat or repackage one of its products/services?
Trend Themes
1. Probiotic Snack Bars - Probiotic-infused snack bars are gaining traction as consumers look for convenient and healthy on-the-go options.
2. Plant-based Nutrition Bars - Plant-based nutrition bars are being developed as a healthier and more sustainable alternative to animal-based protein bars.
3. Refrigerated Probiotic Bars and Bites - Refrigerated probiotic bars and bites are becoming popular offerings in chilled sections, as consumers become more aware of the health benefits of probiotics.
Industry Implications
1. Health and Wellness - Companies in the health and wellness industry can explore the development of probiotic snack bars to capitalize on the growing consumer interest in gut health.
2. Food and Beverage - Food and beverage companies can look into producing plant-based protein bars as a healthier and more sustainable alternative to animal-based protein bars.
3. Retail - Retailers can consider adding refrigerated probiotic bars and bites to their offerings in the chilled section to appeal to health-conscious consumers.
