Givenchy's MC3 Line Delivers Apparel, Accessories and Shoes
Luxury label Givenchy introduced the latest offerings for its Pre-Fall 2018 season entitled the 'MC3' collection. The MC3 capsule is named after the overall theme of motocross that the series takes on, delivering a range of apparel, bags and footwear styles influenced by motocross gear. The label's Pre-Fall series is adorned with branding details and bold color accents of red, blue, black, white and yellow tones.
The theme is translated through detailed touches drawn specifically through motocross uniforms. Some silhouettes from the selection include windbreaker jackets, t-shirts, sweaters, slides, sneakers, cross-body bags, sling bags, duffle bags and backpacks. The apparel is accented with Givenchy's branding details in the style seen on rider's gear in bright contrasting blue and red accents on a white base. The sneakers and slides are detailed with inverted branding accents to match some of the bags. The variety of bag offerings are all constructed with hard-wearing leather materials.
The theme is translated through detailed touches drawn specifically through motocross uniforms. Some silhouettes from the selection include windbreaker jackets, t-shirts, sweaters, slides, sneakers, cross-body bags, sling bags, duffle bags and backpacks. The apparel is accented with Givenchy's branding details in the style seen on rider's gear in bright contrasting blue and red accents on a white base. The sneakers and slides are detailed with inverted branding accents to match some of the bags. The variety of bag offerings are all constructed with hard-wearing leather materials.
Trend Themes
1. Motocross-inspired Fashion - The motocross theme in luxury fashion creates opportunities for high-end brands to design apparel, accessories, and shoes that incorporate the edgy and bold aesthetic of motocross gear.
2. Branding Detail Accents - Branding details and bold color accents on apparel and accessories provide opportunities for brands to create eye-catching and unique designs that stand out from the competition.
3. Functional Luxury Bags - The demand for luxury bags made with durable materials that can withstand daily wear and tear presents an opportunity for brands to create stylish yet functional bags for everyday use.
Industry Implications
1. Luxury Fashion - Luxury fashion brands have the potential to tap into the growing market of consumers looking for unique and edgy fashion pieces that draw inspiration from subcultures like motocross.
2. Apparel and Footwear - Fashion brands specializing in apparel and footwear can explore the motocross-inspired trend by offering a wide range of products that incorporate the distinctive aesthetic and functionality of motocross gear.
3. Accessories and Leather Goods - Brands that design and manufacture accessories, particularly bags and leather goods, can capitalize on the popularity of motocross-inspired fashion by creating stylish and functional pieces that cater to consumers seeking both style and durability.
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