Catering to the imaginations of experience-seekers
Implications - Personalized, customizable or theme innovations that stimulate imagination or cater to fantasies are enticing consumers looking for uncommon experiences. The addition of an unconventional ‘experience’ piques interests and raises the perceived value of a good or service.
Trend Themes
1. Experiential Tourism - Providing customized and unconventional experiences increases consumer interest and perceived value of goods or services.
2. Unique Accommodations - Offering scattered, niche, and theme-oriented hotel rooms provide personalized and memorable travel experiences.
3. Customized Fan Experience - Creating customized products for extreme sports enthusiasts provide a unique and unforgettable experience for consumers.
Industry Implications
1. Hospitality Industry - Rising demand for experiential tourism and unique accommodations offers opportunities for hotels and travel agencies to offer customized and unconventional experiences to meet consumers' needs.
2. Sporting Goods Industry - Creating customized products for extreme sports enthusiasts provides a unique and unforgettable experience for consumers, creating opportunities for businesses to cater to this market.
3. Art and Design Industry - Collaborations between artists, designers, and the hospitality industry offer companies the opportunity to create immersive and creative spaces for travelers seeking one-of-a-kind experiences.
