In a time of crisis, people are rethinking their values
Implications - As social norms and ethics change, adapting to new values is critical. While hunting for sport or wearing fur were once deemed glamorous, they became taboo in the last decades. Now, however, buying vintage or fakes has led to a reassessment of values. It's wise to revisit the past if new attitude shifts will accommodate.
Trend Themes
1. Shift in Values Toward Vintage Ethics - As social norms and ethics change, there is an opportunity for businesses to re-visit the past and incorporate vintage/retro aesthetics to accommodate this change in values.
2. Colored Furred Fashion - Incorporating vibrant colors and unique textiles into fur fashion items is an opportunity for businesses to satiate consumer desire for items that will make them stand out from their peers.
3. Adoption of Animal-friendly Designs - Businesses should adopt the use of animal-friendly designs within their products to appeal to customers who are gaining a new appreciation of nature and the environment, which is evident from an overall embrace of animals.
Industry Implications
1. Fashion - The adoption of trends such as vintage ethics, fur fashion, and the use of animal-friendly designs provides disruptive innovation opportunities for companies within the fashion industry.
2. Luxury Children's Products - Parents are increasingly likely to dote on their children as they develop in order to establish a sense of individuality, creating an opportunity for businesses to create expensive clothing, toys and accessories for children.
3. Photography and Artistic Design - Fashion trends such as fur and animal-friendly designs should be celebrated and highlighted in all forms, including photography and artistic design. There is an opportunity for businesses to cater to this market.
11 Featured, 73 Examples:
2,162,185 Total Clicks
Date Range:
Jun 09 — Oct 09
Trending:
Hot
Consumer Insight Topics:
