Defying popularity is no longer a subculture
Implications - In the past, 'hipsters' were those who rebelled against mainstream culture, but today vintage fashion, indie rock, alternative music, and independent films have become widely popular. Hipster communities are predominant in certain cities now and even mega brands are tailoring their designs to this group.
Trend Themes
1. Mainstream Hipster Fashion - As hipster trends become popular, fashion brands can develop lines that appeal to the masses while maintaining an alternative edge.
2. Smart Accessories and Wearables - Innovative accessories like smart headphones can offer new opportunities for companies to incorporate technology into fashion, making it more convenient and user-friendly.
3. Non-traditional TV Shows - TV networks can explore alternative programming and create shows that feature hipster culture or target younger, alternative audiences. This can create new opportunities for unconventional talent to step up.
Industry Implications
1. Fashion and Apparel Industry - This industry can take advantage of the mainstreaming of hipster culture and design clothing that is both trendy and alternative, catering to a wide range of consumers.
2. Technology Industry - With the growing popularity of wearables and smart accessories like headphones, the technology industry has a chance to create more innovative products that integrate with fashion trends.
3. Entertainment Industry - TV networks and producers can create unconventional TV shows that cater to alternative audiences beyond the mainstream sitcoms and dramas, allowing a new crop of artists and talents to emerge.
12 Featured, 85 Examples:
4,371,895 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
V. Hot
Consumer Insight Topics:
