The Freitag Store Brings New Light to Upcycling
Design Crack — February 19, 2007 — Business
References: freitag.ch & designcrack
The Freitag Messanger Bag is all about recycling “useless†refuse into a finely built product. Their flagship store is no different in its sensibility. It's thinness scares me coming from California earthquake country. But there is something about scary architecture that turns me on.
Implications - The idea of recycling to become more eco-chic is a corporate social responsibility initiative that could easily catapult a business in the forefront of consumers' minds. By reinventing a business to be earth-friendly, brands can reposition themselves as innovative and capitalize on showcasing the minimization of their ecological footprint. This will further entice consumers to the brand, as corporate social responsibility is now more of a concern than ever.
Implications - The idea of recycling to become more eco-chic is a corporate social responsibility initiative that could easily catapult a business in the forefront of consumers' minds. By reinventing a business to be earth-friendly, brands can reposition themselves as innovative and capitalize on showcasing the minimization of their ecological footprint. This will further entice consumers to the brand, as corporate social responsibility is now more of a concern than ever.
Trend Themes
1. Upcycling Architecture - Businesses can explore the potential of upcycling in architecture by using recycled materials to create sustainable stores and buildings.
2. Scary Architecture - Businesses can take architectural risks by creating unconventional designs that attract attention and intrigue customers, enhancing their brand image.
3. Eco-chic Design - Businesses can create an eco-friendly brand image by incorporating sustainable materials and designs, appealing to consumers' growing concern for corporate social responsibility.
Industry Implications
1. Architecture - Architecture firms can explore new avenues of using recycled materials and unconventional designs in constructing sustainable buildings that align with the evolving consumer preferences.
2. Retail - Retail companies can create a unique brand image by incorporating recycled and sustainable materials in store design while also showcasing a commitment to corporate social responsibility.
3. Fashion - Fashion brands can incorporate eco-friendly and sustainable materials in their products, catering to the increasing demand for environmentally conscious fashion choices.
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