Consumers are paying attention to crafty typography in ads
Implications - Capturing consumer attention may be more about ads that engage minds than explicitly simple presentations. As opposed to straightforward graphics, wordplay and typographical techniques draw viewer attention by having them participate through reading, considering and processing the meaning of words.
Trend Themes
1. Wordplay Typography - Clever wordplay and typographical techniques draw viewer attention by having them participate through reading, considering, and processing the meaning of words.
2. Interactive Typography - Typography paired with technology creates an interactive experience for the viewer.
3. Creative Language Use - Consumers enjoy supercharged words in advertising campaigns because they're simple to remember, which makes it easier for them to communicate to others later on.
Industry Implications
1. Advertising and Marketing - The use of typography in advertising campaigns creates a new level of consumer engagement and draws attention to the brand.
2. Design and Technology - The pairing of typography with technology in interactive displays creates opportunities for disruptive innovation and immersive experiences.
3. Consumer Goods - Using clever language and typography in branding and packaging can differentiate a product in a saturated market.
7 Featured, 44 Examples:
485,570 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:
