LateRooms.com Lets Manchester United Fans Sleep in ‘GreatRooms’
Ben Dutton — August 3, 2009 — World
References: laterooms & trendhunter
Accommodation website LateRooms.com is making dreams come true for Manchester United fans this summer by transforming Old Trafford football stadium into a hotel suite for one night only.
As part of the summer-long ‘GreatRooms’ campaign, which sees some of the UK’s most desirable, out-of-bounds attractions transformed into hotel rooms, fans can apply online for this once-in-a-lifetime opportunity.
Best part? It’s free!
Implications - Extreme sports fans will stop at nothing to have an unforgettable experience in the context of their chosen team. The hospitality industry has taken advantage of this phenomenon by creating special rooms for diehard fans. Companies can take advantage of this opportunity by similarly customizing a product to appeal to these extreme fans.
As part of the summer-long ‘GreatRooms’ campaign, which sees some of the UK’s most desirable, out-of-bounds attractions transformed into hotel rooms, fans can apply online for this once-in-a-lifetime opportunity.
Best part? It’s free!
Implications - Extreme sports fans will stop at nothing to have an unforgettable experience in the context of their chosen team. The hospitality industry has taken advantage of this phenomenon by creating special rooms for diehard fans. Companies can take advantage of this opportunity by similarly customizing a product to appeal to these extreme fans.
Trend Themes
1. Sports-fan Accommodation - Hospitality companies can create specialized rooms and experiences for extreme sports fans.
2. Alternative Accommodation - Accommodation companies can transform out-of-bounds attractions into unique hotel rooms.
3. Stadium Hospitality - Stadiums can offer hospitality and accommodation experiences to fans during off-season periods.
Industry Implications
1. Hospitality - The hospitality industry can customize products to appeal to sports fans seeking unique experiences.
2. Accommodation - Accommodation companies can transform unconventional spaces into unique and desirable hotel rooms.
3. Sports - Sports teams and stadiums can explore off-season hospitality and accommodation opportunities to generate new revenue streams.
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