Social media has forced businesses to condense messages
Implications - Social networking sites have completely revolutionized the way we interact not only personally, but also on a business level. These outlets have conditioned people to expect information to be delivered quickly and concisely. The more simple and direct messages are, the better they resonate.
Trend Themes
1. Condensed Communication - Consumers expect quick and concise messages from businesses, leading to services such as voicemail-to-text conversions.
2. Short Attention Span Marketing - Businesses are using large promotional contests and public voting with lottery-style prizes to compete for the consumer's limited attention span.
3. Micro-storytelling - Posting communities such as 'One Sentence' tell true stories in one sentence, catering to those with short attention spans.
Industry Implications
1. Communication Technology - There are opportunities for disruptive innovation in voice-to-text services and alternate communication methods that condense messages.
2. Marketing and Advertising - Incorporating large promotional contests and public voting with lottery-style prizes in advertising campaigns can create buzz and increase brand awareness.
3. Social Media - Posting communities that focus on micro-storytelling may allow businesses to connect with consumers on a more emotional level through personalization.
6 Featured, 36 Examples:
332,256 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
Untested
Consumer Insight Topics:
