Beck's Musical Art Transforms London Drinking Holes
Jessica Marcel — September 4, 2009 — Marketing
References: becks
Beck’s beer is promoting their Music Inspired Art campaign by transforming three venerated London pubs into works of art. The Old Blue Last, The Amersham Arms and The Lock Tavern were chosen for the honor which includes a total revamp of their facades.
Music from the Cure, Prince and Kraftwerk were the inspiration for three up and coming graphic artists chosen by Beck’s. The beermakers are also wrapping their product in music-inspired designs from LadyHawke and Hard-Fi.
The pub art is on display until late September, so head down to one of these local dives for a pint and some artistic inspiration.
Music from the Cure, Prince and Kraftwerk were the inspiration for three up and coming graphic artists chosen by Beck’s. The beermakers are also wrapping their product in music-inspired designs from LadyHawke and Hard-Fi.
The pub art is on display until late September, so head down to one of these local dives for a pint and some artistic inspiration.
Trend Themes
1. Music-inspired Pub Transformations - Opportunity to create unique experiences and increase foot traffic by collaborating with artists to redesign interior and exterior spaces of pubs.
2. Branded Product Design Inspired by Music - Opportunity for product designers to incorporate music-inspired graphics and designs into their packaging to create a more engaging and appealing experience for consumers.
3. Collaboration Between Beer Brands and Artists - Opportunity for beer brands to collaborate with artists to create unique experiences and products that align with their brand values and resonate with consumers.
Industry Implications
1. Hospitality Industry - Incorporating music-inspired art into pubs and bars can enhance the guest experience and attract new customers.
2. Alcohol Industry - Developing collaborations between beer brands and artists can create new and unique products that stand out in a crowded market.
3. Graphic Design Industry - Incorporating music-inspired design elements into product packaging and branding design can create a compelling and memorable visual experience for consumers.
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