Realistic portrayals in ads use authenticity to connect with consumers
Implications - Ad campaigns that depict reality, either through the portrayal of raw emotion or lack of slick post-production editing, are connecting with consumers because they make an authentic connection. Realvertising brings tangible elements of everyday life into what have traditionally been polished portrayals of fantasy.
Trend Themes
1. Authenticity - The trend of depicting reality, through raw emotions or lack of post-production editing, connects with consumers because it makes an authentic connection.
2. Unscripted Ads - Ford's 'Drive One' unscripted ads campaign featured actual customer reviews of their products, enhancing the company's authenticity and gaining consumer trust.
3. Heartfelt Ads - Advertisements that tell heartfelt stories and evoke genuine emotions, such as Base Propaganda's breast cancer awareness commercial, become memorable and engaging.
Industry Implications
1. Advertising - The advertising industry benefits from incorporating authenticity and emotion into their campaigns, creating memorable ads with genuine content.
2. Fashion - High-profile celebrity endorsements and paparazzi exposure, like Mary-Kate Olsen's collaboration with Alexander Wang, generate publicity and illustrate the power of strong branding.
3. Dental Care - Crest's smile commercials use humor and awkward situations to emphasize the importance of dental care, showcasing the impact of relatable and humorous marketing approaches.
6 Featured, 37 Examples:
653,846 Total Clicks
Date Range:
Feb 09 — Oct 09
Trending:
Average
Consumer Insight Topics:
