WISA Wooden Design Hotel is Made From Native Finnish Wood
Christina Butty — August 8, 2009 — Art & Design
This WISA Wooden Design Hotel is located in Helsinki, Finland. Created by architect Pieta-Linda Auttila, the WISA Wooden Design Hotel is made of pine, spruce and birch native to Finland.
UPM Kymmene, a Finnish forest products brand, commissioned this hotel. It also features an interesting view, with one side facing the sea, while the other looks at the city. The WISA Wooden Design Hotel has both sleeping and living areas.
Implications - Modern consumers are looking for products that feature a green aspect. Customers with fast-paced lifestyles seek out ways to protect the planet through everyday items with an eco-conscious element. In order to get involved with the environmentally friendly sphere, companies could focus on this desire to stay in touch with nature.
UPM Kymmene, a Finnish forest products brand, commissioned this hotel. It also features an interesting view, with one side facing the sea, while the other looks at the city. The WISA Wooden Design Hotel has both sleeping and living areas.
Implications - Modern consumers are looking for products that feature a green aspect. Customers with fast-paced lifestyles seek out ways to protect the planet through everyday items with an eco-conscious element. In order to get involved with the environmentally friendly sphere, companies could focus on this desire to stay in touch with nature.
Trend Themes
1. Green Products - Companies can capitalize on consumers' desire for eco-conscious items by developing and promoting green products.
2. Eco-friendly Tourism - There is an opportunity to cater to environmentally conscious travelers by offering eco-friendly accommodations and experiences.
3. Native Material Design - Using native materials in design projects can appeal to consumers seeking a connection to local culture and sustainability.
Industry Implications
1. Hospitality - The hospitality industry can innovate by incorporating eco-friendly practices and offering accommodations that prioritize sustainability.
2. Woodworking - Woodworking industries can adopt sustainable practices and promote the use of native wood to meet the growing demand for eco-conscious materials.
3. Construction - Construction companies can explore the use of native materials like wood in their projects to create sustainable and visually appealing structures.
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