The Brooklyn Salsa Company Branding Exudes a Love for the City
Susan Keefe — May 30, 2012 — Lifestyle
References: bksalsa & thedieline
The Brooklyn Salsa Company started out as an underground taco delivery service in the heart of the bustling city. Since then the DIY enterprise has released a line of specialty salsas that are sure to heat up any fiesta. Staying true to its do-it-yourself roots, these fiery pots of salsa sport sharp homemade labels. For an added personal touch, every jar is hand-sealed by a member of The Brooklyn Salsa Company family.
Using only locally sourced produce from urban farms in the area, this premium condiment company makes salsa with a conscious. None of the sauces contain preservatives or artificial sweeteners. To exemplify this direct approach to food, the jars sport a simple but vibrant label, color-coated to help consumers differentiate the variety of salsa at a glance. Adorned with a silhouetted rendering of the landmass that is Brooklyn, these labels exude a love for the city and good food.
Simple, clean and intimate, The Brooklyn Salsa Company packaging is minimal and beautiful.
Using only locally sourced produce from urban farms in the area, this premium condiment company makes salsa with a conscious. None of the sauces contain preservatives or artificial sweeteners. To exemplify this direct approach to food, the jars sport a simple but vibrant label, color-coated to help consumers differentiate the variety of salsa at a glance. Adorned with a silhouetted rendering of the landmass that is Brooklyn, these labels exude a love for the city and good food.
Simple, clean and intimate, The Brooklyn Salsa Company packaging is minimal and beautiful.
Trend Themes
1. DIY Food Businesses - There is an opportunity for businesses to start as DIY home delivery enterprises and eventually release specialty products.
2. Local Sourcing - Consumers value locally sourced ingredients and companies can market their premium products through sustainable sourcing.
3. Minimalist Packaging - Minimalist design is becoming more popular in packaging, allowing for a clean and intimate aesthetic.
Industry Implications
1. Food Manufacturing Industry - With the increasing trend towards locally sourced, sustainable and personalized food, the food manufacturing industry has the opportunity to create innovative and conscious products.
2. Home Delivery Services - Home delivery services have the opportunity to start as DIY food businesses that can eventually expand into more specialized and premium products.
3. Graphic Design Industry - Minimalist packaging design is gaining popularity, and the graphic design industry can create simple and sleek designs for consumer products.
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