Molly Mutt's 'crib-e' Turns Used Baby Beds into a Mattress for Dogs
Laura McQuarrie — July 7, 2017 — Eco
While it is not difficult to find a mattress for dogs, or a cover, that has been made with upcycled materials, Molly Mutt is introducing the 'e-crib' to help pet owners repurpose outgrown infant mattresses.
As its name suggests, this product for dogs is designed to fit over most standard baby crib mattresses, making it possible for a product that has a limited lifespan to be effectively reused by another member of the household. The washable cotton crib-e cover can be zipped open on both sides for ease of removal and cleaning.
The versatile crib mattress-sized dog bed covers are offered in a range of styles, including 'romeo & juliet,' the plaid 'northwestern girls' and 'lion's roar.'
As its name suggests, this product for dogs is designed to fit over most standard baby crib mattresses, making it possible for a product that has a limited lifespan to be effectively reused by another member of the household. The washable cotton crib-e cover can be zipped open on both sides for ease of removal and cleaning.
The versatile crib mattress-sized dog bed covers are offered in a range of styles, including 'romeo & juliet,' the plaid 'northwestern girls' and 'lion's roar.'
Trend Themes
1. Upcycling Pet Products - Creating pet products that help repurpose and give new life to used materials, such as Molly Mutt's crib-e, can disrupt the pet product market by addressing sustainability concerns.
2. Versatile Pet Product Design - Designing products with multiple functions, such as a dog bed cover that can fit over a crib mattress, can disrupt the pet product industry by providing more value and options for pet owners.
3. Customizable Pet Products - Offering a range of style options for pet products, such as the various patterns available for the crib-e, can disrupt the pet product market by catering to pet owners who prioritize aesthetic appeal.
Industry Implications
1. Pet Industry - The pet industry can benefit from upcycling initiatives, versatile product design, and customizable options to address sustainability concerns and improve product value for pet owners.
2. Upcycling Industry - With more companies repurposing materials for new products, the upcycling industry can take advantage of partnerships with the pet industry to expand their customer base and promote sustainability.
3. Design Industry - Designers can collaborate with the pet industry to create innovative products that address sustainability concerns, provide more value, and cater to pet owners' aesthetic preferences.
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