Thailand is Poised to Become Next Value Wine Region
wang fangqing/ Frances Wang — April 3, 2009 — Lifestyle
References: ikemitsu & thaiwine.org
World-class wines are no longer found only in Napa or Southern Europe; Thailand is becoming a home to top quality wines at a sensible price point.
Monsoon Valley, a brand launched in 2003 by Bangkok-based Siam Winery, was the award winner at the International Wine & Spirits Competition (UK) and Syrah du Monde (France) last year.
According to Japan's leading online wine dealer Ikemitsu Enterprises, Moonsoon Valley's white wine has mixed notes of melon, sea minerals and lemongrass. It's a combination that bodes well for pairing with seafood and spicy food. And, perhaps most importantly, it only costs around $11.60 USD per bottle.
Thai wines are referred to as “New Latitude” wines, as the country is beyond the 30th and 50th degree latitude north and south--where most wines come from. Other well-received bottles include the GranMonte Chenin Blanc and the Khao Yai Reserve Shiraz 2000.
Monsoon Valley, a brand launched in 2003 by Bangkok-based Siam Winery, was the award winner at the International Wine & Spirits Competition (UK) and Syrah du Monde (France) last year.
According to Japan's leading online wine dealer Ikemitsu Enterprises, Moonsoon Valley's white wine has mixed notes of melon, sea minerals and lemongrass. It's a combination that bodes well for pairing with seafood and spicy food. And, perhaps most importantly, it only costs around $11.60 USD per bottle.
Thai wines are referred to as “New Latitude” wines, as the country is beyond the 30th and 50th degree latitude north and south--where most wines come from. Other well-received bottles include the GranMonte Chenin Blanc and the Khao Yai Reserve Shiraz 2000.
Trend Themes
1. New Latitude Wines - The rise of Thai wines as a new latitude wine region presents an opportunity for disruptive innovation in the wine industry.
2. Affordable High-quality Wines - The success of Monsoon Valley's award-winning wines at a sensible price point highlights a growing trend for consumers seeking affordable high-quality wines.
3. Non-traditional Wine Production Regions - As more non-traditional wine production regions emerge, there is an opportunity for winemakers to experiment with new grape varieties and techniques, leading to disruptive innovations in wine production.
Industry Implications
1. Wine Production - The emergence of new latitude wine regions, such as Thailand, presents an opportunity for growth in the wine production industry.
2. Food and Beverage - The unique flavor profiles of Thai wines provide a unique opportunity for the food and beverage industry to explore pairing options with Thai cuisine.
3. Tourism - The rise of wine tourism in non-traditional wine regions presents an opportunity for growth in the tourism industry.
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