The Malibu Rum Gift Box Brings Shoes and Liquor Together at Last
Robyn Currie — December 8, 2009 — Lifestyle
References: malibu-rum & hypebeast
Ok, so you have to buy your day something awesome for the holidays, but you don’t know what. Well, why no the Malubu run gift box, because this is more than just a box, it is a design innovation.
Collaborating with French footwear publication Shoes-Up, the set looks like two pristine white kicks in a box, but it is actually two sweet bottles of rum, that are ready to be drunk, so you can get crunked. The Malibu rum gift box will make someone’s morning brighter/darker.
Collaborating with French footwear publication Shoes-Up, the set looks like two pristine white kicks in a box, but it is actually two sweet bottles of rum, that are ready to be drunk, so you can get crunked. The Malibu rum gift box will make someone’s morning brighter/darker.
Trend Themes
1. Alcohol-themed Gifts - The trend of combining alcohol with other gift items creates disruptive innovation opportunities for brands to offer unique and memorable experiences.
2. Collaborations with Publications - Collaborating with popular publications in different industries allows brands to tap into new audiences and create innovative products or experiences.
3. Surprise Packaging - The use of deceptive or unconventional packaging adds an element of surprise and excitement to gifts, offering disruptive innovation opportunities for brands to stand out.
Industry Implications
1. Alcohol - The alcohol industry can explore the trend of creating alcohol-themed gifts to diversify their product offerings and attract new consumers.
2. Footwear - Collaborating with popular footwear publications opens up disruptive innovation opportunities for the footwear industry to create unique and limited-edition designs or collaborations.
3. Packaging and Design - The packaging and design industry can capitalize on the trend of surprise packaging by offering innovative and creative solutions for brands looking to make their products stand out.
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